Facebook, Facebook tell me please, who’s the most popular on the web? Self-presentation and befriending habits on Facebook

Moderators: Rozália Klára Bakó, Gyöngyvér Tőkés

The use of social networking websites is probably one of the most popular daily activities among Internet users (Lampe, Ellison, Steinfield, 2008, 721; boyd, Ellison, 2007; Kupiainen, Suoninen, Nikunen, 2012, 99). According to boyd and Ellison social networking sites are web-based services that allow individuals to construct a public profile, to share a connection with other users and view their list of connections.

The features and possibilities of the social networking websites are mainly similar, yet different user cultures may evolve around them. The authenticity of users’ personal data and the publicity of shared contents have a great influence on the nature of web-based societies (boyd and Ellison, 2007).

The Facebook social networking website requires registration with real personal data, while the publicity of shared contents can be altered by target groups (Facebook, SRR). Thus, Facebook provides opportunities adapted to individual needs in self-presentation, and it also gives the users a variety of tools to build and to show differentiated relationships. Among Facebook users we can find those who thoroughly take advantage of the virtual opportunity of self-presentation, but most of them get information about their friends’ everyday life, browse the shared data, and make themselves noticed via liking. Users generally obey the social norms, and what theymost often show of themselves is their socially required self (Lampe, Ellison, and Steinfield 2008). Self-projection finds its way mostly in sharing photos, or in sharing contents, which they take a fancy to. Narrative self-presentation, confession in text is less common (Zhao, 2008).

Who are the most popular users on Facebook? Who gets the likes? How popular are the protagonists of our News Feed? What factors determine the quality of self-projection and befriending habits? Is it relevant whether one has Internet and computer skills, knowledge of the netiquette, self-reflection and a critical approach, creativity and associative ability, good communication skills viable in the real world? In short, how does the quality of online social life connect with digital literacy?

We welcome the application of speakers who will present different Facebook users’ self-presentation and befriending patterns, will explain the social functions and effects of Facebook, will help understand how Facebook have became a cultural space, or how the use of Facebook has been integrated in the structure of daily activities.

Visual controversies in our daily lives

Moderators: Fülöp Otília

Nowadays, our decision-making is conscious, and we also consider aesthetic aspects regarding clothing, accessories, furnishings, technical equipment, a desktop picture for our laptop, a wallpaper to chat, or a photo for a community website. Our decisions have long ceased to be functional, meaning that it is not a problem if our clothing is not warm enough, the chair is uncomfortable, or if we do not look like a year before. Only the image is important, not as a proof, rather than as a manipulative and convincing component of a complex communication process. We are also active and conscious managers of all of these processes only that sometimes we become the victims. But when are we the managers, and on what level? How does our image reading ability change by conscious image usage? What kind of discrepancies can be found between our visual beliefs, the trends of the visual culture, or the visual panels used as templates? Which segments of our previous visual knowledge are increasingly required in the digital culture? These are the questions raised in the visual block.

Reciprocity of net-constructions. Everyone helps with everything – but then who helps in what?

Moderators: Gagyi József

To our problems and questions we expect quick answers from our online friends and advisors, whether it is about garden maintenance, the latest hair fashion, the best food recipes, cultural evening programs, the maintenance of friendships, the finding of the most comfortable resort, or the mysteries of handcrafting.

The question is whether we accept or believe in the things our online friends and advisors suggest and advise us to do or we only listen to every one of them while navigating and spending time, however we still end up following our ideas and weactually think and listen to all these as tales in which we cannot take part because of our culture, socialization, social background and financial opportunities.

If we constantly ask others/strangers/foreigners, what happens to our reliable/tried out friends while we spend less and less time with them, searching for them and asking questions from them?

Who are the ones on whom we rely while our everyday lives are constructed on new technologies? What is net-friendship like?
What can be known, what can be said about the fact that we are navigating between new archives and knowledge stores in our everyday lives, in our new environment (for example our institutional relations, EU applications) we are constantly called by strangers and we speak to foreigners, but is the growing problem connected to whom we believe in, who is the person we can trust? Of course, there are rules but where are the loopholes? We do not believe in anyone, do we trust only ourselves? How efficiently do the growing mediation and the uses of the new technologies intensify or moderate this modern-like basic relation?